What Are the First Steps to Building a Practice Without Insurance? 

A clear starting point for clinicians ready to practice on their own terms.

This course is for healthcare professionals who are ready to leave the system and build a cash-based practice, with step-by-step instructions so you know exactly where to start.

I'm Ready to Go Cash-Based. Where Do I Start?

After over a decade working inside both insurance-based and cash-based healthcare, I know exactly where practitioners get stuck, and it's not a lack of skill or dedication. You have put in the years. You know your craft. And you are ready for something different.

You are ready to stop seeing 20+ patients a day and start building something that truly reflects how you want to practice: your own clients, your own schedule, and income that is not capped by an insurance contract.

The question is not whether you are ready. The question is: where do you start?

You do not need more research. You need a starting point.
Your next step: a clear starting point.

Who Teaches Healthcare Professionals How to Start a Cash-Based Practice?

Suzy Wraines spent decades working inside the healthcare system and building businesses outside of it.

With a background that includes military service and hands-on experience across both clinical and business settings, she understands the structure you're leaving and the foundation you need to build. She is the founder of Business Simplified and host of the Starting a Business Simplified podcast, where she guides healthcare professionals through exactly this transition.

She built this course for the practitioner who is ready to move - and just needs someone to show them where to start.
Suzy Wraines
Founder, Business Simplified | Host, Starting a Business Simplified podcast
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Where Do I Start When Building a Cash-Based Practice?

What if the first five steps were already mapped out for you?

Not a complicated program, not hours of research. Five clear things to do, in order, so you can stop thinking about it and start building.

That's exactly what this course gives you.

What Are the Steps to Starting a Cash-Based Practice?

5 video modules walking you through each step - in order:

Welcome - what to expect and how to get the most out of this course
Step 1: What Are You Selling?
Step 2: Who Are You Selling To?
Step 3: How Do You Take Money?
Step 4: Where Are Your Buyers?
Step 5: How Do You Deliver?
Closing - tying it all together and your next steps

Plus two resources to keep you moving:

  • Printable 5-Step Summary PDF - keep it on your desk as you build


  • The Cash-Based Practice Starter Guide - regulatory clarity so you know you're building on solid ground


Everything you need to take your first step.
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